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Wale Tinubu: Nigeria’s Creativity Can Become Major Export Industry

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Group Chief Executive Officer of Oando Plc, Wale Tinubu, has called for a fundamental shift in the way Nigeria views its creative economy, arguing that the sector should be treated not merely as a cultural and entertainment asset but as a major export industry capable of generating jobs, foreign exchange and sustainable businesses.

Speaking at the US-Nigeria Council breakfast during the 81st United Nations General Assembly (UNGA 81), Tinubu identified Nigeria’s creative talent as one of the country’s existing but underdeveloped export opportunities.

According to him, Nigeria’s creative economy is currently valued at about $6.4 billion, while its music industry alone generated more than $600 million in 2024.

He further noted that Nigerian Afrobeats had recorded more than 2.2 billion global Spotify streams, underscoring the international demand for Nigerian creative content.

Tinubu said the figures demonstrated that Nigeria’s creative strength was already translating into global economic value, but argued that the country needed stronger investment and commercial structures to capture a greater share of that value.

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“We need to think about the creative arts differently: not just as culture and entertainment, but as an export industry,” he said.

He noted that the sector was particularly significant because of its capacity to create employment while earning foreign exchange and supporting a broad ecosystem of businesses, including music, film, fashion, digital content and other creative services.

Tinubu stressed that the next phase of growth should focus on building structures that enable creators to transform their talent into sustainable enterprises.

“The opportunity is to build the investment and commercial structures that enable our creators to retain more of the value they generate, build sustainable enterprises, and allow Nigeria to capture more of the value our talent is already creating globally,” he said.

The Oando chief executive described Nigeria’s creative output as more than a source of cultural influence, arguing that it should increasingly be recognised as an economic asset.

“Our creativity is cultural influence. It is also economic power,” he added.

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His comments come amid growing global visibility for Nigerian music, film, fashion and digital content, with Nigerian creators increasingly reaching international audiences and markets.

Tinubu’s intervention therefore places the creative economy within the broader conversation about Nigeria’s export diversification, suggesting that alongside traditional commodities, the country’s intellectual property, cultural products and creative talent could become increasingly important sources of foreign exchange and economic growth.

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Four UNN students found dead after suspected hard drug overdose at hostel party

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Four students of the University of Nigeria Nsukka (UNN) have been confirmed dead following a party held at their apartment in End in Praise Lodge, Hilltop area of Nsukka, the university’s host community.

A statement issued on Thursday by
Onah Olisaemeka, president of the UNN chapter of the Pharmaceutical Association of Nigerian Students (PANS); and Obasi Chibuike, the association’s secretary; confirmed the incident , but said the victims were not pharmacy students, as widely reported.

According to the statement, the student leaders visited the hospital where the bodies were deposited in a bid to ascertain the identities of the deceased but could not identify any of them.

“I personally visited Faith Foundation Hospital, where the bodies of four deceased persons (two boys and two girls) from the incident were deposited at the mortuary,” the statement reads.

“I also personally viewed the deceased, and I can confirm that I did not recognise any of them as a pharmacy student.”

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The student leaders said further enquiries revealed that two of the deceased were familiar UNN social media personalities, popularly known for street vlogging (Rymez) and dance content (Golden), respectively.

While urging the university community to avoid spreading unverified information and speculation, the student leaders said further enquiries were ongoing to ascertain the identities of the victims.

“Our thoughts and prayers are with everyone affected by this unfortunate incident,” the statement added.

In a viral WhatsApp message purportedly written by a colleague of one of the deceased, the deaths were attributed to a mixture of hard drugs and alcohol allegedly consumed at the party.

The writer claimed that some of the attendees began collapsing around midnight on Tuesday after consuming the substances.

“It was not poison that killed them; it was a mixture of hard drugs and alcohol,” the message reads.

“The house party was held on Tuesday night, and they started collapsing around midnight because the mixture was very strong.

See also  Wale Tinubu: Africa must retain more value from Its resources

“Then, a neighbour of the host went to knock on his door yesterday night, but nobody responded. They broke down the door and that was how they found dead bodies everywhere.”

The writer added that one of the victims “is currently in the hospital, and tests confirmed that she had a hard drug overdose in her system”.

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‎Tinubu  campaign team storms Lagos‎

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‎A foremost President Bola Ahmed Tinubu’s campaign team, popularly known as South West Agenda For Asiwaju Bola Ahmed Tinubu (SWAGA) will flag off its campaign for the re-election of the president on Friday.

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‎The Senator Dayo Adegeye-led group has promised to go out enmass to campaign for the re-election of President Bola Ahmed Tinubu and to mobilize grassroot support for the All Progressives Congress gubernetorial candidate in Lagos State in the name of Kadiri Obafemi Hamzat.

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‎Speaking on behalf of group at a briefing in Lagos on Wednesday
‎11, November 2026, Chairman Media Committee SWAGA,Hon. Lanre Odubote said that the group under the new name SWAGA 2.0. is ready to take the bull by the horn and to campaign for the re-election of the incumbent President.
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‎Going down the memory lane Odubote said in year 2020  this same SWAGA led by Senator Dayo Adegeye, Chairman Federal Housing Authority,Hon.Oyetunde Ojo, Hon.Monsuru Alao Owolabi  and other like minds moved round the country especially the South West to mobilize grassroot support for Asiwaju Bola Ahmed Tinubu to contest the Presidency in 2023 and seeing his performance,”we have no other choice than to asked him to continue hence the purpose of SWAGA 2.0”.
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‎Continuing, he said when Tinubu took over, the economy was in total mess and he has been trying his best possible to put things right and the best thing for him is  to continue so that he can consolidate on his four year achievements.
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‎The SWAGA 2.0 spokes person said that the group which is known for its grassroot support will go all out to campaign for Tinubu and Obafemi Hamzat in Lagos state.
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‎ Other members of the group who were present at the briefing namely Director General National Centre For Agricultural Mechanisation (NCAM),Engineer Julius Oloro,Olabanji Oba, Adewale Jafojo,Former Chairman Lagos Island East LCDA,Kamal Olawale Salau Bashua and others promised to support the moving train.
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‎Lanre Odubote added that campaign flag-off will take place at the Blue roof LTV,Ikeja on Friday.
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Good morning! Nigerian Newspapers Headlines: 2027: Court judgment worsens Atiku’s troubles

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1. These are challenging times for the African Democratic Congress as its leadership crisis deepens ahead of the 2027 general elections, with a Federal High Court in Abuja invalidating a resignation letter allegedly written by former Deputy National Chairman, Nafiu Bala Gombe.

The development has further complicated the dispute over the party’s leadership, following last week’s judgment which nullified the emergence of the National Working Committee led by former Senate President, Senator David Mark.

2. The African Democratic Congress (ADC) has accused President Bola Tinubu and the ruling All Progressives Congress (APC) of obstructing its campaign following the sealing of Arewa House, Kaduna, the venue proposed for its presidential candidate, former Vice President Atiku Abubakar’s consultation with Northern stakeholders. The party blamed the APC-led Kaduna State Government for the closure.

3. The presidential candidate of the Nigeria Democratic Congress (NDC), Peter Obi, and the party’s governorship candidate in Benue State, Prof. Terhemba Shija, yesterday donated N12 million to Yelewata community in Guma Local Government Area and pledged to end insecurity in the area if elected. Obi promised to sink a motorised borehole in the community immediately and donated N10 million to support vulnerable children. Shija gave N2 million for the education of orphans

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4. Canada is introducing a time-limited measure to transition up to 100,000 workers and their eligible family members already living in the country to permanent residents, as part of a wider plan to process applications for thousands of other migrants and families awaiting decisions. The measure, announced by Immigration, Refugees and Citizenship Canada on Tuesday, also provides for up to 45,000 spouses, common-law partners and dependent children of Canadian citizens or permanent residents living in Canada to obtain permanent residence

5. A Federal High Court in Abuja has rejected a resignation letter allegedly signed by Nafiu Bala, former Deputy National Chairman of the African Democratic Congress, ADC, ruling that it was not genuine evidence that he voluntarily relinquished his position. In a judgment delivered on November 5, 2026, Justice Peter Lifu held that the signature on the disputed letter was materially different from Bala’s signatures on other documents submitted before the court.


6. The Inspector-General of Police, Olatunji Disu, has cancelled the leave of police personnel assigned to election security ahead of the 2027 general elections and ordered an intensified crackdown on bandits nationwide. Disu also directed the immediate deployment of additional personnel, mobility, and air support to communities affected by bandit attacks, and gave Commissioners of Police in affected states 72 hours to submit updated security threat assessments and operational requirements.

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7. Vice-President Kashim Shettima has accused Nigeria Democratic Congress, NDC, presidential candidate Peter Obi of “clout chasing” after the former Anambra governor said he was prevented from welcoming Nigeria’s victorious U-17 women’s team, the Flamingos, at Abuja airport on Monday. Shettima referred to the incident while campaigning for President Bola Tinubu’s re-election at the All Progressives Congress, APC, presidential campaign rally in Akure, the Ondo State capital, on Wednesday.


8. The United States has reportedly withdrawn its Under-17 men’s national team from the 2026 FIFA U-17 World Cup in Qatar over security concerns linked to the ongoing conflict involving Iran. The decision was communicated to the players and staff on Wednesday, after the US Soccer Federation consulted its internal security team and the US State Department

9. The Inspector-General of Police, Olatunji Disu, has warned that the Nigeria Police Force will track down and prosecute individuals involved in spreading fake news, fabricated videos and other misleading digital content capable of triggering public panic and insecurity. Disu said the police had strengthened their cybercrime monitoring and digital forensic capabilities to identify those behind the circulation of fake videos, notices and other misleading materials.

See also  Wale Tinubu: Africa must retain more value from Its resources

10. President Bola Tinubu has rewarded the Flamingos, Nigeria’s U-17 women’s national football team, with Federal Government Savings Bonds worth N100m each, issued by GTBank. Coach Akeem Busari also received a cash gift of the same value, while each technical crew member received N50m in cash. The First Lady, Oluremi Tinubu, announced this while receiving the players and crew on behalf of the President at the State House, Abuja, on Wednesday.

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