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Nollywood star Jaiye Kuti becomes fashion Brand Ambassador

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JAIYE KUTI

 

Hugely popular Nollywood actress, Jaiye Kuti, has been announced as the new face of HOPE By Kiki Okewale, a thriving Lagos-based fashion brand.

Jaiye, who recently showcased as one of the brand ambassadors of a popular dairy product, has taken to her Instagram page to share the exciting news of her fresh endorsement deal with friends and fans.

Announcing the deal via her handle @jaiyeola_monje, the actress said: “It is with great pleasure that I introduce myself as the face of HOPE By Kiki Okewale @hopebykikiokewale Fashion Brand. I am absolutely thrilled to be associated with this fast rising and leading performance fashion brand. My people, let’s show her how it’s done.”

The HOPE Fashion Brand has 3 units — HOPE By Kiki Okewale for fabrics; KO Ready To Wear for party/evening and casual dresses and lastly, Bling By Kiki for jewelry, shoes and purses/clutch bags.

With nearly 2 million followers on Instagram, the swashbuckling accomplished thespian is expected to use her clout as a notable influencer to push all HOPE brands and help the brands connect with its customers on a more personal level.

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As its brand ambassador, Jaiye is also expected to raise awareness for the HOPE new designs through activities like wearing its clothes, attending fashion shows, or through other promotions either in person or via social media.

Speaking on the deal, style icon and HOPE Brand CEO, Mrs. Kiki Okewale, said: “We are so excited to have my beautiful big sister, Jaiye Kuti on board as the face of our fast-growing fashion brand. By this relationship, we already feel the grace of God upon her life and it will be mutually beneficial.”

Jaiye is a producer and businesswoman. She is the Chief Executive Officer at Jaylex Aesthetic Production, a company that specializes in film, television, and video production.

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Entertainment

Olu Jacobs laid to rest in Lagos

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Family, friends and colleagues gathered for the funeral service of veteran actor Olu Jacobs on Friday, as his remains were laid to rest at the This Present House Church, Lekki, Lagos.

The service was witnessed by members of the entertainment industry and other dignitaries, who came to pay their last respects to the late thespian.

Among those who paid their respect was entertainment entrepreneur, Darey Art Alade, who performed his hit song Pray For Me, featuring Olu Jacobs and his wife, veteran actress Joke Silva.

The actor’s son, Olugbenga Jacobs, also presented his father’s biography during the funeral proceedings.

The burial follows a Night of Tributes held on Wednesday at Glover Memorial Hall, Lagos Island, where Nollywood stars and well-wishers gathered to honour the late icon.

Jacobs died on September 16, 2026, at the age of 84.

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Lateef Adedimeji rewards first 10 winners of Baba Eta Challenge on DusDus

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It was a moment of excitement and celebration in Lagos on Wednesday, September 23, 2026, as popular Nollywood actor, Lateef Adedimeji, personally presented prizes to the first 10 winners of the recently concluded Lateef Adedimeji (Baba Eta) Challenge on DusDus.

The presentation, which took place at the DusDus office in Lagos, brought together the winners, representatives of the platform and the award-winning actor, who appeared delighted to personally celebrate participants who distinguished themselves in the challenge.

Coker Oluwarantimi who came first in the challenge received cheque of 1million naira while Ajewole Ayomide and others received 200,000 naira each.

The Baba Eta Challenge, which leveraged Adedimeji’s popularity and his much-loved “Baba Eta” persona, provided fans and followers with an opportunity to participate in a fun-filled digital campaign while competing for prizes.

For the winners, meeting the actor in person added an extra layer of excitement to what had already been an engaging experience.

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Rather than simply having the prizes distributed on his behalf, the actor chose to personally hand them over to the first 10 winners, turning the presentation into an intimate celebration of creativity, participation and the growing relationship between entertainers and their digital audiences.

Adedimeji’s collaboration with DusDus further highlights the evolving relationship between entertainment personalities and digital platforms, where challenges, audience participation and creator-led campaigns are increasingly becoming powerful tools for engagement.

The prize presentation also underscored the importance of recognising audience participation in digital campaigns. For the winners, what began as a social-media challenge culminated in a face-to-face encounter with one of Nollywood’s popular faces.

With Adedimeji personally presenting the prizes, the Baba Eta Challenge ended not merely as another online campaign, but as a memorable experience for its first set of winners.

DusDus is an entertainment and creators contest app that empowers young Nigerian content creators to create, share and win rewards for their video posts in a variety of engaging challenges. It is available for free downloads on playstore and Applestore.

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BREAKING: Veteran actor Olu Jacobs dies at 84

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Veteran actor, Oludotun Baiyewu Jacobs, popularly known as Olu Jacobs, has died at the age of 84.

Jacobs’ passing was disclosed by his son, Olusoji Jacobs, in a post on Instagram on Wednesday, September 16, 2026, saying the family was grateful for his life and asking the public to respect their privacy.

“It is with gratitude to God for a life well lived and fought, that we announce the passing of our dear husband, father, grandfather and uncle. The Lion of Lufodo.

Oludotun Baiyewun Jacobs (MFR)

11/07/1942-16/09/2026

We call on all bloggers and social media influencers to respect our families privacy at this time.”

Olu Jacobs was one of Nigeria’s most prominent veteran actors, with a career spanning theatre, television and film.

He was also a film executive and a major figure in the development of Nigeria’s contemporary film industry.

Olu Jacobs was widely recognised for his commanding performances and roles across Nigerian and international productions, earning him a lasting place in the country’s entertainment history.

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