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Nollywood star Jaiye Kuti becomes fashion Brand Ambassador

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JAIYE KUTI

 

Hugely popular Nollywood actress, Jaiye Kuti, has been announced as the new face of HOPE By Kiki Okewale, a thriving Lagos-based fashion brand.

Jaiye, who recently showcased as one of the brand ambassadors of a popular dairy product, has taken to her Instagram page to share the exciting news of her fresh endorsement deal with friends and fans.

Announcing the deal via her handle @jaiyeola_monje, the actress said: “It is with great pleasure that I introduce myself as the face of HOPE By Kiki Okewale @hopebykikiokewale Fashion Brand. I am absolutely thrilled to be associated with this fast rising and leading performance fashion brand. My people, let’s show her how it’s done.”

The HOPE Fashion Brand has 3 units — HOPE By Kiki Okewale for fabrics; KO Ready To Wear for party/evening and casual dresses and lastly, Bling By Kiki for jewelry, shoes and purses/clutch bags.

With nearly 2 million followers on Instagram, the swashbuckling accomplished thespian is expected to use her clout as a notable influencer to push all HOPE brands and help the brands connect with its customers on a more personal level.

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As its brand ambassador, Jaiye is also expected to raise awareness for the HOPE new designs through activities like wearing its clothes, attending fashion shows, or through other promotions either in person or via social media.

Speaking on the deal, style icon and HOPE Brand CEO, Mrs. Kiki Okewale, said: “We are so excited to have my beautiful big sister, Jaiye Kuti on board as the face of our fast-growing fashion brand. By this relationship, we already feel the grace of God upon her life and it will be mutually beneficial.”

Jaiye is a producer and businesswoman. She is the Chief Executive Officer at Jaylex Aesthetic Production, a company that specializes in film, television, and video production.

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Entertainment

Why Askarifuji Deserves More Accolades

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Before the approval of the then Inspector General Of Police, through a signal in April 1998, Alhaji Ishola Adeyinka aka “Askarifuji ” a batch of PMF 20, Ikeja, had been playing Fuji music side by side with Police job on a low key.

 

But as soon as he was granted an official approval Askarifuji came out with full force and debuted with an album titled “Loyalty” in 1998. And within a short period the album and its video became popular within and outside Nigeria .

 

After the release of the masterpiece, the brave and dynamic Askarifuji started using his music to campaign against crime and other societal vices. He was also using his music as a bridge between the Police and the general public ;Projecting the image of the police through his music.

 

Despite his busy schedule musically he was able to combine his official duty (Police) with music. To this end, he has served in so many departments of the police, such as Special Fraud Unit Milverton, ikoyi, Kano State CID, and State CID Panti Lagos among others.

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Apart from being an household name musically, he has also risen from the rank of a constable to Deputy Superintendent of Police. His efforts was also rewarded in his hometown, Ibadan, when he was installed as Mogaji Alare Agbejonku of the Agbejonku Royal Dynasty Ibadan, Oyo State on 3 October ,2023 by the late Oba Mohud Ishola Balogun. With the title of a Mogaji, Askarifuji could be an Olubadan in nearest future.

 


Askarifuji is a man of three parts, Crime Fighter, Musician and Cultural icon. He has released about 12 albums namely:Loyalty, Internet Fuji,Wetin You Carry, Live Wire, Authority, London Swagger Unmissable,Fuji Parade, Explosion, Innovation,Ibadan and Alaseju

 

As a talented musician, all his musical works contain one or two message which are either crime fighting or campaigning against social vices or some words of advice to both the young and the old.

 

After his installation as “Mogaji”, Askarifuji did a thorough research on Ibadan and came out with an album titled “Ibadan”. The album, with a musical video, did not only promote the town but came out to correct a lot of misconceptions about the town called Ibadan.

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The video, which has been showing constantly on African Magic, has been receiving accolades from viewers, both home and abroad. His latest single titled “Alaseju” is a campaign against disobedient children.

 

In recognition of the immense contribution of Askarifuji to Ibadan and the whole nation in general, the Central council of Ibadan Indegenes decorated him with an award ‘The Champion of Ibadan Culture “

 

With accolades coming from CCII and other groups, people believe that the Nigeria Police, the Olubadan in council and the Governor of Oyo State can do more by honouring a policeman per excellence, musician and cultural ambassador in order for him to do more.

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Allwell Ademola: Family mourns a ‘beloved sister’

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Following reports of her sudden death on Saturday, December 27, 2025, the family of late actress Allwell Ademola has released an official statement confirming her death.

The statement, shared by her friend and colleague, Rotimi Salami, clarified that Ademola was 49 years old at the time of her death.

This followed earlier reports within the entertainment industry, which had claimed that the actress died at the age of 43 after reportedly suffering a heart attack at her residence before being taken to the hospital.

The family expressed appreciation for the outpouring of love, prayers, and condolence messages from colleagues, friends, and well-wishers, noting that the support has been a great source of strength during the difficult period.

In the statement signed by Adegboyega Adebayo, the family described Ademola as a gifted and passionate creative who touched many lives through her art, talent and dedication to the creative industry.

The statement reads, “On Behalf of the Ademola family, with heavy hearts and total submission to the will of God, we announce the passing of our beloved sister, mother, and aunt, Princess Allwell Ademola, who departed this life on Saturday, the 27th day of December, 2025, at the age of 49.

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“Princess Allwell Ademola, a proud daughter of the great Ademola Family of Ogun State (Great-granddaughter of ALAKE of Egba land), who was a gifted and passionate creative. From childhood until her passing, she distinguished herself as a thespian, actor, singer, and filmmaker, touching many lives through her art, talent, and unwavering dedication to the creative industry.

“The Ademola family sincerely appreciates the overwhelming love, prayers, and messages of condolence from her colleagues, friends, and well-wishers across the world during this difficult time. Your support has been a great source of strength to us.

“May her gentle soul rest in perfect peace, and may God grant us all the fortitude to bear this irreparable loss.

“Further details regarding burial arrangements will be communicated in due course. Signed, Adegboyega Adebayo, For the Ademola family.”

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‘This year will not see my end’ — Actress Allwell Ademola’s last wish before her sudden death

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Popular Nollywood actress and producer, Allwell Ademola, wished you would live beyond 2025. She expressed her is an Instagram post less than 22 hours before her sudden death on Saturday.

The actress, in a video shared just hours before her passing was full of life as she sang a soulful prayer, with lyrics that now seem prophetic: “In the name of Jesus, I will see the end of this year; this year will not see my end”.

The 43-year-old actress’s death has sent shockwaves through the entertainment industry, with colleagues and fans expressing their grief and shock.

The video, which initially appeared to be an end-of-year post, has become a digital memorial, with many reflecting on the irony of her passing just four days before the start of 2026.

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